Can’t Find The Right Words?

I have good news for you…

You already have the words you need.

They’re in there, flying around your head, all over the place.

You just need to know how to grab them.

I know how to grab them.

The Gettysburg Address is only 272 words long. 206 of those are one syllable.

Just 272 words, most of them little ones, redefined the American spirit and continue to inspire us after 160 years.

I too believe in the power of brevity and strive to deliver clarity, impact, and precision with the fewest words possible.

I’m not claiming I wrote the Gettysburg Address; I’m just saying that I could have.

In 20+ years of working with agencies, hotels, and companies,
I’ve helped big brands and small businesses alike connect with their audiences

Portfolio

Serena Hotels & Resorts

The Verb Hotel Boston

SEO Copywriting • Website Copy • Blog Articles • Email Campaigns • White Papers

35-property resort portfolio in Africa. 700+ pages.

Brevity is tough when writing about a place as magnificent as Africa—sometimes you have to bend your own rules.

It was a demanding client with many rewrites but remains one of my favorite projects.

Royal Restrooms

Website copy for a luxury port-a-potty company.

Ever been in a port-a-john so gross you wonder, “Can’t anyone do better?”

These guys do. Their bathrooms are nicer than my house.

The Law Offices of Nicholas A. Parr

Blogging engagement for a Baltimore law firm.

I write four monthly articles for a personal injury attorney, covering topical legal issues and recent cases of interest.

I don’t charge him—just in case I ever need a good lawyer. (Not really.)

Warwick Hotels & Resorts

International luxury hotel collection. 800+ pages.

Another large, challenging project. Collaborating with a brand focused on truly singular properties, I worked with 38 general managers to showcase each hotel’s highlights.

EZ Debride

Website copy for a new wound care surgical tool.

I learned a lot working with the surgeon who designed this tool—like what a wound debridement procedure is and how I hope I never, ever need one.

StemBioSys

Blogging engagement for a stem cell research company.

When you’re talking to MIT bioengineers about mesenchymal stem cells, you just have to embrace your own stupidity.

But I’m proud that I can distill complicated topics into something even I can understand.

20-page website for a Rock 'n' Roll-themed hotel in Boston.

I mixed in a lot of song lyrics and rock ‘n roll references to reflect the hotel’s vibe.

It was so fun to write, I probably should’ve paid them.

Pet Paradise Pet Resorts

Website copy for a national pet daycare and spa chain.

We didn’t have our dog when I worked on this. I remember thinking, “All this pampering for dogs?”

Then our pup came along. I get it now.

“We’ve had the pleasure of working with Patrick for over ten years and are consistently impressed by his dedication and expertise.

His ability to deliver high-quality work, particularly in SEO and copywriting, is truly commendable. He is always ready to support our clients' needs, ensuring their requirements are met promptly and effectively.

Shannon Schmitt, PMP
Manager, Project Management Team
Amadeus

“I can’t express enough how appreciative I am of Patrick’s amazing writing support. He’s provided unparalleled expertise for our content operations over the past ten years. Our clients have always been happy, and we know that Patrick and his team take our reputation seriously.

Pablo Calvo
Chief Marketing Officer
Digiboost.com

“Working with Patrick was an absolute pleasure. His ability to capture the essence of Caneel Bay Resort with such vivid, evocative language has truly elevated our marketing materials. His writing brought to life the beauty of our Caribbean beaches and the rich history of our property. We were thrilled with the results!”

Patrick Kidd
Director of Marketing
Caneel Bay Resort

I’ve been working with Patrick for more than 6 years during which time he has been reliable, thorough, and adaptable – a valuable asset to have on your side through the ups and downs of the hospitality world.

Most importantly, he is a talented writer who writes for many genres and styles – from conservative to edgy – while naturally incorporating keywords to enhance SEO results.”

Joseph Leo
Manager, Copywriting
Vizergy Digital Marketing

It started with a little fib…

I spent seven years as a video editor, crafting corporate videos, commercials, and political ads—but burnout hit, and I quit without a backup plan (not recommended). A friend happened to mention that her hospitality marketing startup desperately needed a copywriter. I claimed to have tons of writing experience (I had none), landed a meeting with the creative director, and got a trial assignment: writing copy for a Talladega hotel’s NASCAR package. That was 20 years ago, and I’ve been writing ever since.

But I don’t fib anymore. Honest.

Have A Question?

What are your rates?

What’s your availability?

Why isn’t the guy in the top photo wearing a shirt?

Contact Me.

pcaulfield@adverbllc.com

(703) 338-5095